Social Media- PR and Marketing Trends That Will Lead in 2016

  1. “In the moment “ and domination of Live Social Networking

Social media channels like Facebook, Instagram and Twitter are considered as instant sharing channels. But Periscope and Snapchat are even more prompt and direct and they will become even more popular as 2016 progress. Video content is more engaging and brands are using it more often to show their personality. By streaming online events and behind scenes footage we are more likely to connect with our audience on different level. Facebook is catching up and also introduced its live streaming feature in 2015, read more here: Facebook Live Streaming Video Feature Available Right Now: Here’s How It Works .Periscope is owned by Twitter allows o broadcast some events and parts of our day. In 2016 it’s not about sharing content as it’s happening now. Read more about Periscope and 40 years of live video each and every day.

Periscope-650x450
CREDIT: http://www.bondmedia.co.uk/blog
  1. Online Security Concerns

In 2015 and previous years we wittiness many hacks and security issues. Privacy and security concerns are going to be one most discussed topics this year. It is due the last year’s hacking to the government, banks and the Ashley Madison case. Users are demanding more secure way to communicate through social media like Snapchat, Facebook. Creator are listening to their users needs and they lately introduced more privacy awareness tools on both of the social media platforms. There are more companies that are thriving to assure their customers. Check out also Best Android antivirus and mobile security apps 2016.

sicurezza-online
Credit: http://www.techeconomy.it/2013/05/22/mcafee-come-cambia-il-panorama-della-sicurezza-online/

 

3.   Buy Buttons

Social Media like Facebook and Pinterest introduced new feature of a Buy Button, where advertisers can push their product to social platforms users. Now, the mobile users can click into the advertisement button to purchase items without leaving the application. There has been a discussion about the effective use of Buy Buttons. See the article from The Washington Post Why the social media ‘buy button’ is still there, even though most never use it . Instagram and other social media platforms are most likely to follow on this trend to add on Buy Button to this year’s advertisement strategy. Here is more study funds on how Marketers to implement email and Facebook buy buttons in 2016.

facebook-buy-button
Credit: http://www.offervault.com/scoop/2014/08/19/facebooks-buy-button-out-with-old-in-with-new/

By Paulina Pytlak

 

Sources:

DeMers, J. (2016, January 28). The Top 7 Social Media Marketing Trends That Will Dominate 2016. Retrieved January 30, 2016, from http://www.forbes.com/sites/jaysondemers/2015/09/28/the-top-7-social-media-marketing-trends-that-will-dominate-2016/#ddcc9eb1

Halzack, S. (2016, January 14). Why the social media ‘buy button’ is still there, even though most never use it. Retrieved January 30, 2016, from https://www.washingtonpost.com/news/business/wp/2016/01/14/why-the-social-media-buy-button-is-still-there-even-though-most-never-use-it/

Lebowitz, C. (2015, November 02). Trends in PR, Social Media and Marketing – 5WPR Blog. Retrieved January 30, 2016, from http://www.5wpr.com/new/q4-trends-marketing/

Rogers S., (2016, January 20). Marketers to implement email and Facebook buy buttons in 2016, study finds. Retrieved January 29, 2016, from http://venturebeat.com/2016/01/20/marketers-to-implement-email-and-facebook-buy-buttons-in-2016-study-finds/

McKalin, V. (2016). Facebook Live Streaming Video Feature Available Right Now: Here’s How It Works. Retrieved January 30, 2016, from http://www.techtimes.com/articles/128846/20160129/facebook-live-streaming-video-feature-available-right-now-heres-how-it-works

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