As a strategic communicator you have be aware of that each year the communication with your audience will be shifting. The change comes mostly due to the technological progress and ever-changing environment.
According to the Business 2 Community article Top Data-Driven PR Trends of 2016: Interactive Infographics one of the biggest trends means that you will have to become more graphic with your communication. The infographic are really useful in today’s messages. They are easy and fun to the readers. Some of the more difficult issues are more understandable if you can illustrate them in a creative infographic. To create an inforgaphic you can use some of the free available resources online as: Piktochart, Venngage, or Canva.
According to Business 2 Community the inforgarphic are tweeted around 20,000 times a day. For you that mean that the message you will create in an inforgaphic is more shareable and it becomes a better resource for more people. At the same time, you will be communicating your message with bigger audiences.
Column Five Media “10 Tips for Designing Effective Visual Communication,” talks about ten tips for designing effective visual communication. It gives you ten tips for making the most effective infographic. First, is to use color, but no more than five colors on single layout. Second tip is to remember about typography that is always appropriate for communication style. Another thing to keep in mind when making an effective infogaphic is to use: simplicity, proportion, iconography, space and layout.
The Wyzowl “The Power of Visual Communication Infographic,” said that people tend to remember almost 80 percent of what they see or do, in contrast to 10 percent of what they hear. The article talks about ideograms that were developed 5,000 years ago in Africa, and Logograms over 3,500 years ago in China.
The infographic, The 2016 Nonprofit Communications Trends Report [Infographic], talks about the importance of Infographic while working with the nonprofit organizations. One of the five goals to the nonprofit communication it’s to lean towards community engagement and branding.
Inforgaphic can be really useful and in many cases more effective in strategic communications. Keep in mind that infographic is easy to read and it’s more memorable than regular blog post or article.
By Paulina Pytlak
10 Tips For Designing Effective Visual Communication. (2014, March 10). Retrieved February 13, 2016, from http://www.columnfivemedia.com/infographic-10-tips-for-designing-effective-visual-communication
The 2016 Nonprofit Communications Trends Report [Infographic]. (n.d.). Retrieved February 12, 2016, from http://www.nonprofitmarketingguide.com/blog/2016/01/05/the-2016-nonprofit-communications-trends-report-infographic/
Top Data-Driven PR Trends of 2016: Interactive Infographics – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin. (2016). Retrieved February 13, 2016, from http://www.shiftcomm.com/blog/top-data-driven-pr-trends-of-2016-interactive-infographics/