Coolest PR Agencies in New York

new-york-city

My dream is to work and live in New York City one day, so I decided to take a closer look in to few of the great PR agencies. Information for this blog post is obtained online because I never had a chance to visit any of these places. I hope you will enjoy learning about three coolest PR agencies to work for in New York City.

Big Picture PR

“Storytelling is at the heart of our approach. It’s how we connect; how we empathize; how we bond. And in a vast world of plugged-in people looking to engage, it’s how great brands become visible.”

Big Picture PR is a PR and social media agency for consumer lifestyle brands. Their clients are starting up brands that are mostly focused around fashion, accessories, beauty, active lifestyle and technology. They actively work with influential media, bloggers and personalities/ celebrities, which help them build the credibility and product endorsement. This hybrid agency creates campaigns digitally and in print.

Clients: GQ Magazine, Guess, Lucky Magazine, Old Navy/Gap, Ted Baker

 

Purple PR

“Purple offers a wealth of experience and expertise across a broad range of sectors which is used to great effect to leverage clients’ communications. We have an unrivalled network of influencers worldwide, which along with our unique and individual skill set enables us to achieve global success with each Public Relations campaign.”

Purple PR is an international Public Relations Agency, which provides services to both leading global brands and less known, but talent brands within the fashion, music, beauty, lifestyle and luxury goods industries.

Purple connects traditional PR with branding and marketing and help their clients with: cover press relations, print and online editorial procurement, product placement, high profile event management and branding & marketing.

Clients: DKNY, Chiara Ferragni, Adele, Usher, butter LONDON, Laura Mercier

 

5WPR

“Our company encourages an entrepreneurial culture, with an emphasis on teamwork and the greater good. We provide a work environment conducive to boosting an individual’s ability to learn, grow and be his or her best. We also strive to give back to the community and enhance our employees’ lives in a variety of areas.”

5 W is an award- winning PR Agency. Besides the PR work they offer, 5W emphasizes their culture at the work place. They reach out to community and volunteer, they offer their employees health benefits, on side barber services and manicures, also hosting breakfast and summer activates. Moreover, 5W encourages continuing education, which helps to growth within the agency.

Clients: Walgreens, L’Oreal, Guitar Center, CheapOAir

 

Check out also:

Top PR Firms in Different Verticals

 

By Paulina Pytlak

Advertisements

PRSA ProAm Day Dallas 2016

ProAm Day organized by PRSA Dallas Chapter it’s an event that every public relations student should take an advantage from. Each year multiple organization participate welcoming students to shadow them in their workspace. This has been the third time for me,  when I got to go and meet some of the most excellent public relations professionals in Dallas and chat about their experiences.

IMG_5405
Public Relations students at the PRSA ProAm Day

This year I shadowed around Gail Chandler, who works for Texas Instruments public affairs communication department. Chandler also leads communications for TI’s citizenship and government relations activities, as well as, supports the Texas Instruments Foundation. During our day of shadowing I got to see Texas Instruments office located in Dallas and I got the grasp of what a day in the office look like. IT has a huge space and over 150 people working only for communication department worldwide.

I was very impressed with the in-house recording studio productions they have and how often they produce promo videos and other exciting projects. IT encourages its workers to volunteer for the community, which brings them all together to work for some great causes. Chandler has been with the company over 20 years, so she really knows it well and has a lot of experience in that field.

The second part of the day was a luncheon, which was hosted by PRSA at the Brinker International venue in Dallas. There were over 30 companies that took care of 50 shadowing students on April 22. Some of the job shadowing hosts were: Bell Helicopter, Edelman, FC Dallas, Golin, Hill and Knowlton Strategies, Hotels.com, Pepsi, Pierpont Communications, Richards Group, Southwest Airlines and many others.

After the meal, there was a discussion panel followed with a Q&A session. Panelists who talked about their experience were: Corporate Communication Consultant Jane Koenecke, March of Dimes DFW Communication Director Carmen Branch and James from Hill and Knowlton Strategies.

11
Panelists for ProAm Day 

Panelists addressed the differences between working for nonprofit, agency and corporate public relations. They gave us an overview about their experience and how to work your way up to where you like to work. They also gave a lot of great advice for students who are on a job market and seeking for their internships and entry level jobs. They said cohesively that students should not be afraid to ask for help and should be proactive and persistent when trying to land a job in PR. Therefore, the best way to go about it is to make a personal connection because even thought, everybody uses email extensively these days, the resume sent electronically would probably not make you stand out. Also, networking is a huge part of public relations business also when trying to network and find the right people to connect with to help you get your foot at the door.

Another helpful advice when it comes to making ethical decisions (sometimes very hard decisions that you will have to make) is to always stay true to yourself and never do anything against your will or ethics. Also, always ask somebody else and their opinion if you not sure what to do!

With all that great advice and Q&A session, I feel now more confident going in to future job interviews. Also, I met some of the great professionals and I will keep in touch with them about their upcoming job openings and professional opportunities. It’s been a good day in Dallas!

 

PR Tips on How To Build Your Audience

In PR building your audience is one of the most important aspects. The community you want to work with is built on long lasting relationship and common trust. The community can grow with time and will become more supportive as your relationship progress. Read on to learn few tips on where to look for the right audience and how to make your connections to last.

 

Finding Audience

 

Research and evaluate and try to find the right audience for your content. Find someone who will be passionate about something you want to promote, who will be interested in listening to your advice and opinion. Look for your audience in right places, whether it’s a social media platform or blog forum. Think whom you want to reach and start a conversation with the right people.

According   to the article 7 Tips for Building a Social Media Audience, some of the most successful social strategies have behind retailing audience on social media platforms. However, it’s up to you what platform you will decide to use, but remember to chose wisely.

Not every business needs to be present on every social media platform, therefore, chose wisely and make sure that you are presenting the right content, at the right time and right place.

The article quotes: “I think the best advice for businesses that are trying to take things online and create a presence is first to watch — instead of jumping in — and look at pages that you like and make active observations about what’s going on,” says Doug Quint, owner of Big Gay Ice Cream. ”

 

Organic audience

 

Organic audience is hot world. What does it mean organic audience? The term refers to those who are driven towards your website or blog through unpaid distributions. For example, those who come to your website through engine search results and their traffic is considered to be organic. But, how to increase the organic traffic and people who will come to your website or publications and want to stay there for longer?

According to the article, How PR Can Help Build An Organic Audience, the best way to attract organic traffic is to provide high- quality content across all your channels that will target your desire audience. “In general, communication teams collaborate with influencers, including journalists and bloggers, who can increase the value of their content by amplifying reach. As well-known and respected voices in your niche, these influencers add both quality and authority to your brand.”

Another way that will help to drive your organic audience is to create a strong marketing plan, with elements that will be relevant to your target audience. You can use images, inforgaphics, video, and presentations, anything that resonates with your public. The key also is to understand your audience and look into analytics and data about the demographics to thoughtfully prepare the plan.

Using a content plan or calendar will help you to stay on track and stick to the creation schedule. This way your audience will know what to expect and they will be waiting for your newest post. “This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too.”

 

Early Start

 

Make sure you have a strategy and act early on it! You should build trust with your audience before you will try to market to them or recommend products or services. Therefore, the earlier you start the better. The PR Daily article, How to build an audience long before you have a product, gives few tips on how to build your online customer base before you will have the product.

 

Network

 

Connecting with others is a key to success. Also, when you can make face-to-face connection, those become more valuable in a long run. Tip from PR Daily: “If you want to introduce yourself to industry leaders that live outside of your city, try to set up an interview over the phone, then put some of the Q&A on your blog. You can also put together a compilation of expert opinions.”

 

Develop Email List

 

Send out a newsletter, and share with others what have you been doing lately. “Establishing an email list goes beyond setting up a landing page for your future product, or including a sign-up form page to draw people in.”

 

Blogging

 

Starting a blog is always great idea and new opportunity for building your audience. It also gives you a chance to offer your own perspective on industry and share your options with others. Make sure you will keep in mind your audience because you want them to read it, so make it interesting and tailor towards your readers.

 

By Paulina Pytalk

 

Sources:

 

Gebauer, S. (2016, January 21). How to build an audience long before you have a product. Retrieved April 15, 2016, from http://www.prdaily.com/Main/Articles/5de5fdf8-599f-4fc6-a7c1-7d4f0084cb96.aspx

How PR Can Help Build An Organic Audience | Cision. (2016, April 12). Retrieved April 15, 2016, from http://www.cision.com/us/2016/04/how-pr-can-help-build-an-organic-audience/

Manthei, A. (2014, July 01). 5 Methods And 15 Tools To Find Your Audience And Build a Community. Retrieved April 15, 2016, from https://blog.bufferapp.com/find-audience-build-a-community

Walden, S. (2013, December 24). 7 Tips for Building a Social Media Audience. Retrieved April 15, 2016, from http://mashable.com/2013/12/24/grow-social-audience/#5FwkViLF.uqq

 

How To Stay Trusted PR Professional

In PR you are your own brand and to stay relevant and respected you need to be trusted and responsible. Remember to keep it on top of you mind and never take an authenticity for granted. Public Relations professionals who forgot about the truthfulness had failed and many of them were never able to get back their reputation. How to stay on top of your job? Read on and find out!

According to the article 7 Big Changes in the PR Landscape Every Business Should Know About, there are seven aspect that are necessary to follow.

Firstly, the article talks about data and that each work decision or commitment we make should be supported with research and statistics behind it.

The article said: “PR pros now have to guide clients on gathering the right data from the plethora of metrics they possess and, more importantly, expertly use that data to craft a compelling narrative,” said Kevin McLaughlin of Resound Marketing.

Therefore, most effective campaigns and products we produce are supported by research and either qualitative or quantitative data.

Second, it’s time to become the best pitcher. Pitching transformed over the time and it takes a talent and lot of practice to be a good pitcher!

According to the article, Heather Meeker, founder of MeekerQuinn said: “Pitching has to be thought through carefully and backed by research. It’s all about how you tell a client’s story in the context of that moment.”

Remember that is not enough to send a mass email to all your contacts. We know you can do better than that! So, personalize your pitch and work on your media relations’ skills.

Thirdly, look in to numbers and analytics. There are many programs and apps available that will help you to figure out what is that your audience wants. The analysis is a key when it comes to crafting the right strategy for your public.

The article cited: Measurement and analytics are playing an enormous role in illustrating the value and return on investment of public relations today,” says Kathy Wilson, managing partner of Tier One Partners. “The old measurement standards (think advertising equivalency or mere clip counts) are long gone.”

Quick Tips:

  • Understand the time factor and respect it
  • Be proactive and keep up with your deadlines
  • If you not going to make a deadline inform your contact as soon as possible

Learn more about Three Tips To Help Maintain Trusted Resource Status

We all know that many companies have struggle with trust issues. However, losing trust may be really hard, or sometimes even impossible to gain back. Therefore, as a strategic communicator, you need to communicate well and effectively. Remember that trust is based on your transparency and fairness with your public.

To gain more insides about this topic check also: The secret to becoming a trusted PR professional

By Paulina Pytlak

 

 

 

PR Ethics 101: Are PR Practitioners More Ethical Today?

192048

Public Relations practitioners for years are trying to overcome the bad reputation. Many times PR folks have to work between thin lines when it comes to loyalty to their client and public. I think that PR industry had a lot of time to learn on its mistakes, but are PR practitioners more ethical today or they just pretend to be?

According to PRSSA article Finding a Balance: Ethical Loyalty in Public Relations, working in PR while respecting both parties interest: clients and public, it may be very challenging. Disagreement between colleges and coworkers is very common especially when it comes to making decisions that involve ethics. Therefore, the decisions that are made won’t satisfy everyone, but what is the best way to go about it?

The PRSSA article talks abut few steps when making coming up with a compromising solution. First, start with research that will help to analyze project before coming up with solutions. Look into previous projects, solutions that had been made and recommendations and get a feel for a client and the company behavior.

Second, plan ahead and for many different scenarios. Make sure that everybody on your team understands the goals and things you are trying to achieve.

In addition, keep in mind that the planning you did at first and your strategy may change and shift along the way. Stay tuned with your client at all times, make sure you are on top of what is going with the company to avoid any possible crisis situations.

Lastly, use your common sense and your ethical judgment at all times. Sometimes the situation between you and your client becomes unstable, and you will be asked to work against ethics. Therefore, in a profession like PR you need to be aware of that keeping your reputation and loyalty is one of the most important things. It creates the mutual trust between the client, you and public, so sometimes you may lose a client, but in a long run you will keep your integrity.

Because making ethical decisions is not always so easy and obvious you should familiarize yourself with tools that may help you in hard times. Therefore, adapt new code of values that will guide you when making ethical decisions.

New Code of Values (Source: power point presentation)

  • Advocacy
  • Honesty
  • Expertise
  • Independence
  • Loyalty
  • Fairness

 

When thinking about non- consequentialism, certain actions are always going to be right or wrong, regardless of their consequences. Therefore, the ethic code is one of the examples of the deontology theory. Doing the right thing is the only ethical solution vs. doing something that will benefit you personally. Actions are considered to be moral because they are done of duty to be fair and honest only.

“Truth is what we are all about. Not hype. Not spin. But truth. If public relations is to retain its position as the credible source, we must not blur the line between information and propaganda, between advocacy and salesmanship(…)”- Thomas Harris, former president of Golin Global

 

By Paulina Pytalk

 

 

Resources:

Joe, J. K. (2013, September 16). Finding a Balance: Ethical Loyalty in Public Relations. Retrieved March 28, 2016, from http://progressions.prssa.org/index.php/2013/09/16/finding-a-balance-ethical-loyalty-in-public-relations/

Nisbett. G. (March 28, 16) PR Ethics. Power Point Slides. Retrieved from Blackboard.

Thomas L. Harris, APR, Fellow PRSA. (n.d.). Retrieved March 28, 2016, from http://plankcenter.ua.edu/resources/leaders/legacies-from-legends-in-pr/thomas-l-harris-apr-fellow-prsa/

 

 

 

 

 

How to Make Your Blog Posts More Engaging

content-post

source: http://bit.ly/1UPMnBv

There are millions of blog entries, and so many thoughtful opinions and advices worth reading. We are all writing blogs, but how many people appreciate and read out precious words? Today, I did some research to find out how to gain more readers and ultimately how to be a successful blogger.

According to PR in Your Pajamasthere are eight main steps we should take when trying to engage our audience to read about our ideas. The first step that is talked about in 8 Tips to Attract Your Readers with Engaging Blog Posts is to come up with an appealing first sentence.

HOOK-EM

Try to attract your reader and catch their attention at the beginning with something that will hook them and make them want to read more! You should be familiar with the hook idea and the importance of it after hearing multiple times your college teachers articulating about it.

PR in Your Pajamas suggest that you can use any of the following tactics to be more efficient with your first sentence, for example you should use:

  • Ask a question
  • Tell an appealing story
  • Use a quote
  • Start with captivating fact

KEEP IT CLEAN

After you will have a great start you should keep up with it and keep the reader engage as much as possible. Some of the things you should keep in mind are: to remember to not confuse your readers and stick to short and clear sentences. Keep your sentences clean and paragraphs short. Those will  look more attractive for a human eye, so take advantage of unlimited white space and give your reader a nice breather.

ANALOGIES AND POP CULTURE

Everybody likes analogies because it’s easier for us to understand certain situation when we can personally relate to it. Therefore, try to tell a story in a familiar way to your audience. Find examples in pop culture, have fun and be creative with it. The more people can relate to your story, the more interested and involved they become.

ORGANIZATION

8 Incredibly Simple Ways to Get More People to Read Your Content is another article that can help you become more successful blogger. The article talks about few ways to make your blog reader-friendly.

It encourages taking an advantage of the white space between paragraphs, use of multiple subheads and bullets lists. Those are only some of the ways that you can keep your post neat and tidy.

VISUALS

You should never skip this step! According to the 37 Visual Content Marketing Statistics You Should Know in 2016, the research showed that found that colored visuals increase people’s willingness to read a piece of content by 80%. I think that adding few nice visuals can only do well for your reader engagement, so don’t be afraid to add multiple photographs or infographics that will explain your point of view even more effectively.

By Paulina Pytlak

 

Resources:

Mawhinney, J. (2016, January 13). 37 Visual Content Marketing Statistics You Should Know in 2016. Retrieved March 24, 2016, from http://blog.hubspot.com/marketing/visual-content-marketing-strategy

Verlee, E. (2016, January 13). 8 Tips to Attract Your Readers with Engaging Blog Posts. Retrieved March 25, 2016, from http://prinyourpajamas.com/engaging-blog-posts/

Wilson, P. (2010, December 07). 8 Incredibly Simple Ways to Get More People to Read Your Content – Copyblogger. Retrieved March 25, 2016, from http://www.copyblogger.com/scannable-content/

 

 

 

 

Is A Competitive PR Career The Right One For You?

competitive-job-market-300x244

Public Relations is known to be a competitive field that involves helping clients to maintain public image. The data shows that it may be hard for young people to get foot at the door and find their first entry-level job. Here are some things that you should know before you graduate in this competitive field.

 

First, according to the article What Is a Good Career for Competitive People?, competitive people are described “as a Type A personalities, thrive in careers that other personality types might shun.” Therefore, the type of career, which focus is on getting ahead, and always wanting more like sales, law or entrepreneurship. However, Public Relations is also one of the careers assigned to competitive personalities. The article said that “You must be competitive to win accounts, and you also must be competitive to outmaneuver critics who want to do your clients Harm.”

When you begin to think about if you are competitive enough, and if you always wanted to be fighting over different accounts, you may want to look at the data first. According to the article, Is a Public Relations Degree Right for Me?, which mostly focuses on the qualities of people who are good for PR field, but it also gives an overview about that PR is a growing field. The article says: “According to the U.S. Department of Labor’s Bureau of Labor Statistics, the job outlook for PR specialists is expected to grow 23% through 2020—faster than average for all occupations.” The article also brings the fact that PR is competitive field, in which degree; you will need to be when wanting to move forward and have a better chance of finding the right job for you.

According to Public Relations Specialist, career information, the job outlook for next few years expects to increase the number of people, even faster than average occupations and there will be more people employed within PR field by 2018. However, the article says that also there will be more candidates than entry-level positions.

Therefore, if you want to book yourself a spot at the company you’d like to work for someday, you need to start thinking and acting about it now! Make sure you are going in the right direction by working in a field and getting practice in several internships, as well as working on your portfolio. You can also check out How to Work in Public Relations to make sure you have everything behind your bell when your time comes!

Good luck to all! I hope to see you soon in the (PRJ) field!

Check out also:

PR Mean Girls: Catty Is Just Another Label For Competitive

By Paulina Pytlak

 

Sources:

Is a Public Relations Degree Right for Me? (2016). Retrieved March 11, 2016, from http://www.franklin.edu/blog/is-a-public-relations-degree-right-for-me/

Rosenberg McKay, D. (2015, January 28). What Does a Public Relations Specialist Do? Retrieved March 11, 2016, from http://careerplanning.about.com/cs/occupations/p/public_relation.htm

Weedmark, D. (n.d.). What Is a Good Career for Competitive People? Retrieved March 11, 2016, from http://work.chron.com/good-career-competitive-people-2257.html