Is A Competitive PR Career The Right One For You?

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Public Relations is known to be a competitive field that involves helping clients to maintain public image. The data shows that it may be hard for young people to get foot at the door and find their first entry-level job. Here are some things that you should know before you graduate in this competitive field.

 

First, according to the article What Is a Good Career for Competitive People?, competitive people are described “as a Type A personalities, thrive in careers that other personality types might shun.” Therefore, the type of career, which focus is on getting ahead, and always wanting more like sales, law or entrepreneurship. However, Public Relations is also one of the careers assigned to competitive personalities. The article said that “You must be competitive to win accounts, and you also must be competitive to outmaneuver critics who want to do your clients Harm.”

When you begin to think about if you are competitive enough, and if you always wanted to be fighting over different accounts, you may want to look at the data first. According to the article, Is a Public Relations Degree Right for Me?, which mostly focuses on the qualities of people who are good for PR field, but it also gives an overview about that PR is a growing field. The article says: “According to the U.S. Department of Labor’s Bureau of Labor Statistics, the job outlook for PR specialists is expected to grow 23% through 2020—faster than average for all occupations.” The article also brings the fact that PR is competitive field, in which degree; you will need to be when wanting to move forward and have a better chance of finding the right job for you.

According to Public Relations Specialist, career information, the job outlook for next few years expects to increase the number of people, even faster than average occupations and there will be more people employed within PR field by 2018. However, the article says that also there will be more candidates than entry-level positions.

Therefore, if you want to book yourself a spot at the company you’d like to work for someday, you need to start thinking and acting about it now! Make sure you are going in the right direction by working in a field and getting practice in several internships, as well as working on your portfolio. You can also check out How to Work in Public Relations to make sure you have everything behind your bell when your time comes!

Good luck to all! I hope to see you soon in the (PRJ) field!

Check out also:

PR Mean Girls: Catty Is Just Another Label For Competitive

By Paulina Pytlak

 

Sources:

Is a Public Relations Degree Right for Me? (2016). Retrieved March 11, 2016, from http://www.franklin.edu/blog/is-a-public-relations-degree-right-for-me/

Rosenberg McKay, D. (2015, January 28). What Does a Public Relations Specialist Do? Retrieved March 11, 2016, from http://careerplanning.about.com/cs/occupations/p/public_relation.htm

Weedmark, D. (n.d.). What Is a Good Career for Competitive People? Retrieved March 11, 2016, from http://work.chron.com/good-career-competitive-people-2257.html

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Things You Should Know Before You Graduate With PR Degree

College3.jpgSource: http://bit.ly/1QYQ8nq

Are you about to graduate from strategic communications degree or public relations and you need to start looking for a ‘real’ job? Don’t panic just yet, but keep a closer attention to things you need to do before going to that interview, and things that you need to check off your skill list. Continue on reading and better your chances on landing the dream job!

According to the article 6 things young PR pros should know to land a job, you should first start on educating genuinely on what does the PR job entails. The article said, “For instance, working in PR is as much about listening as it is talking and communicating to the client’s audience—and that audience isn’t just the media (not everyone pays attention to the news).” Meaning that writing the press releases and going to events will be part of your job, but most important part is to never forger that you ultimate goal is to communicate. You are working for a client to help them figure the right message and the best way of communicates it with audience. The everyday tasks are not always as glamorous as they may seem in pop culture, or famous PR shows as Scandal or Veep.

Next step before graduation: perfect your pitch. Meaning that you want to have a little story to tell about yourself the certain agency or business should hire you, and why you are the best for that position. Also, it’s very important to spend some time working on your resume, portfolio and writing an excellent cover letter. For more tips about that check out A brief guide to writing exceptional cover letters.

You should start thinking ahead about where do you see yourself, exactly on what is the place you would like to work for. Don’t feel like you have to apply for every job at the market, but have an open eye on places that interest you and fit your personality. Some people may say that the best are corporate jobs, and others will say that they prefer to work for agency or nonprofit organization. See what you like, explore these options by taking advantage of internships available. Always try to stay true to yourself and network with the right people! Check your LinkedIn connections and see if you can connect with people working in a company you are interested in, or if not, then try to join same LinkedIn groups as them and try to get connected that way. Follow the business on their social media platforms, engage with them and start the conversation. Always do your research first, and you will never regret it!

Josh Cline, in What College Grads Should Do to Get PR Jobs, gives a few great tips to keep in mind when trying to get the first PR job. According to article, one of the most important things that future employer will pay attention is your past internships and job experience. If you didn’t get a chance to have an extensive experience after your internship, it’s not end of the world. Cline said that it’s good to take an initiative sometimes and make an offer to your employer to work for free, and this way get to prove of your knowledge and expertise! I know it may not be the ideal thing for you because you may feel that you are ready to work and make money after all this time you spent in college jobs. However, it may be a game changer because you will be working for your favorite place and if they like you, you will be the first one to get hired!

Also check out some articles you don’t want to miss and find out more about how to land your PR job right after graduation:

20 Things Every PR Pro Should Know How to Do

Passport To PR: Career Advice for Communications Students

 

 By Paulina Pytlak

 

Sources:

Cline, J. (2014, May 08). What College Grads Should Do to Get PR Jobs. Retrieved March 03, 2016, from https://www.linkedin.com/pulse/20140508124532-1039282-what-college-grads-should-do-to-get-pr-jobs

Harris, R. (2015, March 17). Passport to PR: Career advice for communications students. Retrieved March 04, 2016, from http://www.marketingmag.ca/advertising/passport-to-pr-career-advice-for-communications-students-140597

Jarmon, K. (2012, October 26). 6 things young PR pros should know to land a job. Retrieved March 04, 2016, from http://www.prdaily.com/Main/Articles/6_things_young_PR_pros_should_know_to_land_a_job_13007.aspx

Young, S. (2011). 20 Things Every PR Pro Should Know How to Do – Get In Front Communications. Retrieved March 04, 2016, from http://www.getinfrontcommunications.com/20-things-every-pr-pro-should-know-how-to-do.php

 

 

Is There Ethical Diversity Issue in Advertising and PR?

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Advertising and PR in United States is lacking diversity in its occupation, even though, the U.S. is one of the most diverse countries. The Marcus Graham Project used the infrographic to help projected the lack of the diversity in this career field.

In the article How to fix the ad industry’s diversity problem, said that in 2010 was a turning point when advertisers and marketers after census research found out and paid more attention to lack of diversity issue. They started to concern about it and thinking of it as an ethical issue. The article brings a good question: “How could these consumers be reached by an industry so remarkably white and male?” At the same time, there is a discussion that its been going on. We should be looking for a solution that will help to increase the diversity in media, adverting and pr.

The article goes on more in detail about that “According to a report issued in August 2011 by the Bureau of Labor Statistics, out of the 959,000 marketing and sales managers in the U.S., 5.9 percent were African-American, 5.1 percent were Hispanic, and 5 percent were Asian.”This is considered to be a main ethical dilemma for many.

For consequentialist, who argues that the morality of an action is depending on the action’s outcome, the lack of diversity would mean that the advertising and PR sectors do not have an equal representation and that makes them worst in planning future campaigns and more. One group is not able to predict the way of thinking and reaching minorities to meet up their standards.

However, for non-consequentialist, who thinks about the rightness or wrongness of an act, system of rules, the diversity would not be a biggest problem. It’s because there is no special rules or laws that stated that it has to be a minority, or for example, Latin group to be able to plan advertising campaign for Latin people.

According to Advertising Age article from few years ago discussed the diversity issue in a workplace. There is an outgoing discussion about hiring more diverse individuals. In the article Rob Norman, CEO of WPP’s Group M North America, said, “Not only do you have to recruit people that are diverse, you have to create environments under which those people are comfortable working in.” By saying that Norman understands that hiring more diverse candidates won’t solve the problem of lacking. The point is to be able to encourage them to try and make the environment friendly enough for adoption to the position.

 

By Paulina Pytlak

 

Sources:

Bush, M. (2011, January 31). Sorry State of Diversity in Advertising Is Also a Culture Problem. Retrieved February 29, 2016, from http://adage.com/article/news/lack-diversity-advertising-hiring/148565/

Costa, C. D. (2015, January 20). How to fix the ad industry’s diversity problem. Retrieved February 29, 2016, from http://www.imediaconnection.com/content/38057.asp#multiview

DIVERSITY IN ADVERTISING, MARKETING & PR (or rather the lack of) – Infogram, charts & infographics. (n.d.). Retrieved February 29, 2016, from https://infogr.am/diversity-in-advertising-marketing-and-pr-or-rather-the-lack-of

 

 

 

Best Practices to Understand Your Client

 

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Source: http://bit.ly/1QlYkIE

As a strategic communicator, you are thought to convey clear messages to the public that are needed to understanding the bigger issues behind them. Although, before you start doing that you need to understand your client. The best PR practice to understand your client’s wants and needs is to learn about their business as much as you can, and build relationships based on common trust and understanding when moving forward.

Here are few steps that will help you to establish better relationships with your clients, understand them better and being able to offer your best judgment and advice to them.

Fist step to better understand needs of your client is to visit them at their office, facility or working space. This way, you will become more aware of their perspective and understand their business needs. For example, if you are working for a water district or animal shelter, you need to tour the facility for being able to communicate effectively to public of what does it take to be one of the animal shelter worker, or what does a water value is. This is one of the first steps you should take before planning a further communication because it gives you an overview and understanding of things that you were maybe not familiar with before that visit.

Second step is to actively listen to your client and what they want to accomplish with your help. According the an article 6 Super Easy Tips To Help You Understand Your Clients, there are few ways that we can do to become even better active listener:

  • Maintain eye contact.
  • Don’t listen to respond, listen to understand.
  • Try to picture what the prospect is saying.
  • Listen for all opportunities, not just the ones that allow you to pitch your product.

Following these rules would help you in better understanding their business, practices and also will establish better relation for further partnership.

PR Daily in 4 ways PR agencies can better match with clients discuss issues that may be part of the solution how to better understand your clients and their needs. In the essence PR Daily said that is better to know your clients schedules and basis they work and adjust to that instead of trying to work on your particular schedule. It’s important to pay more attention to client’s communication patterns and work according to them. The key is to keep in mind that “PR client management is important, but understanding both sides of the coin is essential for success.”

More about the new technology called Bullhorn that is a tool for helping to monitor business relationships for the future success.

By Paulina Pytlak

 

Sources:

Charles, J. (2015, August 05). 6 Super Easy Tips To Help You Understand Your Clients. Retrieved February 26, 2016, from http://smallbiztrends.com/2015/08/tips-to-understand-your-clients.html

Saxe, A. (2016, February 4). 4 ways PR agencies can better match with clients. Retrieved February 26, 2016, from http://www.prdaily.com/mediarelations/Articles/4_ways_PR_agencies_can_better_match_with_clients_20100.aspx

Sykorova, P. (2016, February 15). Feel Your Pulse: Understand Your Client Relationships. Retrieved February 26, 2016, from http://www.bullhorn.com/uk/blog/2016/02/feel-pulse-understand-client-relationships/

 

 

PR Language That Has Been Overused

Dictionary Successful
Source: http://www2.elc.polyu.edu.hk/cill/images/Dictionary%20Successful.jpg

Every profession has its own jargon that is wildly known and used by people within a certain occupation. Strategic communicators also have their own terminology that they use, and in many cases, they may overuse it.

PR News Online in the article about 25 Most Overused Words and Phrases in Press Releases gives a great overview of words that are used extensively by PR professionals when writing press releases. Every institution has its own unique press releases format that they are persistent with. However, it’s important to edit your writing to the point that is more unique and outstanding, before sending to media outlets. We usually send our releases to reporters that we have great relationships with, but you don’t want them to think that everything you write has the same vibe and vocabulary to begin with. According PR News Online, some of the most used words in press releases are:

Announced, Authentic, Best of breed, Cross platform, Cutting edge, Exciting, Improved, Innovative, Proactive, Revolutionary, Solution, and more.

 PR News Online recommends sticking to the newsworthy facts instead of focusing on the hype that those words add on. Holly Arthur, assistant VP, media and public relations at the Association of American Railroads, said that PR many times overused these words because “they are so effective in quickly setting the tone or context for the information being conveyed in a release.”

The 8 Most Overused Words in PR and Marketing article has similar theory, when it comes to overdoing and repeating extensively words that will just clutter the message.

They said, “Think twice before using these eight “fluff” words in your next PR pitch or marketing copy.” According to Vertical Response Blog eight words that are extensively overused are:

 Groundbreaking, Revolutionary, Advanced, Best, Unique, Exclusive, Pioneering, Bleeding edge

The best advice is to be aware of your tendencies, also when you are writing. I hope that knowing these words will help you double check your copy for words that are just a fluff. This way your writing will become more fresh and efficient.

PR News Online article, 10 Words to Avoid in Your Press Releases is another great resource that will help you to avoid making mistakes when writing press releases.

 

By Paulina Pytlak

 

Sources:

Aveta, D. (2016, July 17). 25 Most Overused Words and Phrases in Press Releases – PR News. Retrieved February 19, 2016, from http://www.prnewsonline.com/water-cooler/2012/07/17/25-most-overused-words-and-phrases-in-press-releases/

Moyle, C. S. (2014, April 22). The 8 Most Overused Words in PR and Marketing | VR Marketing Blog. Retrieved February 18, 2016, from http://www.verticalresponse.com/blog/the-8-most-overused-words-in-pr-and-marketing/

Schwartz, M. (2014, June 16). 10 Words to Avoid in Your Press Releases. Retrieved February 19, 2016, from http://www.prnewsonline.com/water-cooler/2014/06/16/10-words-to-avoid-in-your-press-releases/

 

PR Communication Trends – Infographic

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As a strategic communicator you have be aware of that each year the communication with your audience will be shifting. The change comes mostly due to the technological progress and ever-changing environment.

 

According to the Business 2 Community article Top Data-Driven PR Trends of 2016: Interactive Infographics one of the biggest trends means that you will have to become more graphic with your communication. The infographic are really useful in today’s messages. They are easy and fun to the readers. Some of the more difficult issues are more understandable if you can illustrate them in a creative infographic. To create an inforgaphic you can use some of the free available resources online as: Piktochart, Venngage, or Canva.

 

According to Business 2 Community the inforgarphic are tweeted around 20,000 times a day. For you that mean that the message you will create in an inforgaphic is more shareable and it becomes a better resource for more people. At the same time, you will be communicating your message with bigger audiences.

 

Column Five Media “10 Tips for Designing Effective Visual Communication,” talks about ten tips for designing effective visual communication. It gives you ten tips for making the most effective infographic. First, is to use color, but no more than five colors on single layout. Second tip is to remember about typography that is always appropriate for communication style. Another thing to keep in mind when making an effective infogaphic is to use: simplicity, proportion, iconography, space and layout.

 

The Wyzowl “The Power of Visual Communication Infographic,” said that people tend to remember almost 80 percent of what they see or do, in contrast to 10 percent of what they hear. The article talks about ideograms that were developed 5,000 years ago in Africa, and Logograms over 3,500 years ago in China.

 

The infographic, The 2016 Nonprofit Communications Trends Report [Infographic], talks about the importance of Infographic while working with the nonprofit organizations. One of the five goals to the nonprofit communication it’s to lean towards community engagement and branding.

 

Inforgaphic can be really useful and in many cases more effective in strategic communications. Keep in mind that infographic is easy to read and it’s more memorable than regular blog post or article.

 

By Paulina Pytlak

 

 

Sources:

 

10 Tips For Designing Effective Visual Communication. (2014, March 10). Retrieved February 13, 2016, from http://www.columnfivemedia.com/infographic-10-tips-for-designing-effective-visual-communication

 

The 2016 Nonprofit Communications Trends Report [Infographic]. (n.d.). Retrieved February 12, 2016, from http://www.nonprofitmarketingguide.com/blog/2016/01/05/the-2016-nonprofit-communications-trends-report-infographic/

 

Top Data-Driven PR Trends of 2016: Interactive Infographics – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin. (2016). Retrieved February 13, 2016, from http://www.shiftcomm.com/blog/top-data-driven-pr-trends-of-2016-interactive-infographics/

 

5 Tips On How to Be Ethical to Your Audience and Clients

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Strategic communicators and PR specialist have ethical obligations towards both their audience and their clients. Sometimes the values and morals clash and one person can find something is offending to them and another person is not bother by the same fact.

 

  1. Make Educated Decisions

Always keep in mind that following ethical conducts and behaviors will serve best to both your audience and your clients. Your business will do better financially when you will follow ethical and truthful behaviors. By following the ethical rules you will always have more credibility with public and your business will stay away from government regulations.

 

  1. Respect Others

The most important rule is that you should always treat others as you wish to be treated. Keep in mind that everybody is responsible for his or her own moral decisions and you should be trusting in others best moral decisions to be made. If you feel like the decisions are not ethical, you should refer to the organization conduct of ethics and discuss the topic further. Focus on promoting the world that you like to be living in by engaging in mutual pursuit of good.

 

  1. Be Responsible for Society

We are all living in a large society, where we have to show respect to our community and environment by making ethical decisions. If you are making uninformative and harmful decisions you will be hurting not only everyone in the society, but also hurting yourself. Focus on the common responsibility and not harming environment you live in.

 

  1. Refer to Code of Ethics

Every organization should have its assigned code of ethics that each member is familiar with and follows. Refer to it when you are not sure how to handle hard ethical decisions or possible dilemmas. There is a PRSA Code of Ethics always available for your reference.

 

  1. Remember of Professional Values

Sometimes ethical decisions may be hard to make. Therefore, there are few professional values that are helpful when thinking about making right and ethical decision. According to PRSA those values are:

Advocacy, Honesty, Expertise, Independence, Loyalty, Fairness. More about values and code of ethics can be found here.

 

By Paulina Pytlak

 

Sources:

Bivins, T. H. (2008). ETHICAL APPROACHES TO PUBLIC RELATIONS [Scholarly project]. In http://journalism.uoregon.edu. Retrieved February 5, 2016, from http://journalism.uoregon.edu/~tbivins/stratcomweb/notes/02PR-ethics.pdf

Professional codes of ethics. (n.d.). Retrieved February 07, 2016, from https://ethicsinpr.wikispaces.com/Professional codes of ethics

Public Relations Society of America (PRSA) Member Code of Ethics. (n.d.). Retrieved February 08, 2016, from https://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/index.html?seMobiPref=true