How To Stay Trusted PR Professional

In PR you are your own brand and to stay relevant and respected you need to be trusted and responsible. Remember to keep it on top of you mind and never take an authenticity for granted. Public Relations professionals who forgot about the truthfulness had failed and many of them were never able to get back their reputation. How to stay on top of your job? Read on and find out!

According to the article 7 Big Changes in the PR Landscape Every Business Should Know About, there are seven aspect that are necessary to follow.

Firstly, the article talks about data and that each work decision or commitment we make should be supported with research and statistics behind it.

The article said: “PR pros now have to guide clients on gathering the right data from the plethora of metrics they possess and, more importantly, expertly use that data to craft a compelling narrative,” said Kevin McLaughlin of Resound Marketing.

Therefore, most effective campaigns and products we produce are supported by research and either qualitative or quantitative data.

Second, it’s time to become the best pitcher. Pitching transformed over the time and it takes a talent and lot of practice to be a good pitcher!

According to the article, Heather Meeker, founder of MeekerQuinn said: “Pitching has to be thought through carefully and backed by research. It’s all about how you tell a client’s story in the context of that moment.”

Remember that is not enough to send a mass email to all your contacts. We know you can do better than that! So, personalize your pitch and work on your media relations’ skills.

Thirdly, look in to numbers and analytics. There are many programs and apps available that will help you to figure out what is that your audience wants. The analysis is a key when it comes to crafting the right strategy for your public.

The article cited: Measurement and analytics are playing an enormous role in illustrating the value and return on investment of public relations today,” says Kathy Wilson, managing partner of Tier One Partners. “The old measurement standards (think advertising equivalency or mere clip counts) are long gone.”

Quick Tips:

  • Understand the time factor and respect it
  • Be proactive and keep up with your deadlines
  • If you not going to make a deadline inform your contact as soon as possible

Learn more about Three Tips To Help Maintain Trusted Resource Status

We all know that many companies have struggle with trust issues. However, losing trust may be really hard, or sometimes even impossible to gain back. Therefore, as a strategic communicator, you need to communicate well and effectively. Remember that trust is based on your transparency and fairness with your public.

To gain more insides about this topic check also: The secret to becoming a trusted PR professional

By Paulina Pytlak

 

 

 

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How to Make Your Blog Posts More Engaging

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source: http://bit.ly/1UPMnBv

There are millions of blog entries, and so many thoughtful opinions and advices worth reading. We are all writing blogs, but how many people appreciate and read out precious words? Today, I did some research to find out how to gain more readers and ultimately how to be a successful blogger.

According to PR in Your Pajamasthere are eight main steps we should take when trying to engage our audience to read about our ideas. The first step that is talked about in 8 Tips to Attract Your Readers with Engaging Blog Posts is to come up with an appealing first sentence.

HOOK-EM

Try to attract your reader and catch their attention at the beginning with something that will hook them and make them want to read more! You should be familiar with the hook idea and the importance of it after hearing multiple times your college teachers articulating about it.

PR in Your Pajamas suggest that you can use any of the following tactics to be more efficient with your first sentence, for example you should use:

  • Ask a question
  • Tell an appealing story
  • Use a quote
  • Start with captivating fact

KEEP IT CLEAN

After you will have a great start you should keep up with it and keep the reader engage as much as possible. Some of the things you should keep in mind are: to remember to not confuse your readers and stick to short and clear sentences. Keep your sentences clean and paragraphs short. Those will  look more attractive for a human eye, so take advantage of unlimited white space and give your reader a nice breather.

ANALOGIES AND POP CULTURE

Everybody likes analogies because it’s easier for us to understand certain situation when we can personally relate to it. Therefore, try to tell a story in a familiar way to your audience. Find examples in pop culture, have fun and be creative with it. The more people can relate to your story, the more interested and involved they become.

ORGANIZATION

8 Incredibly Simple Ways to Get More People to Read Your Content is another article that can help you become more successful blogger. The article talks about few ways to make your blog reader-friendly.

It encourages taking an advantage of the white space between paragraphs, use of multiple subheads and bullets lists. Those are only some of the ways that you can keep your post neat and tidy.

VISUALS

You should never skip this step! According to the 37 Visual Content Marketing Statistics You Should Know in 2016, the research showed that found that colored visuals increase people’s willingness to read a piece of content by 80%. I think that adding few nice visuals can only do well for your reader engagement, so don’t be afraid to add multiple photographs or infographics that will explain your point of view even more effectively.

By Paulina Pytlak

 

Resources:

Mawhinney, J. (2016, January 13). 37 Visual Content Marketing Statistics You Should Know in 2016. Retrieved March 24, 2016, from http://blog.hubspot.com/marketing/visual-content-marketing-strategy

Verlee, E. (2016, January 13). 8 Tips to Attract Your Readers with Engaging Blog Posts. Retrieved March 25, 2016, from http://prinyourpajamas.com/engaging-blog-posts/

Wilson, P. (2010, December 07). 8 Incredibly Simple Ways to Get More People to Read Your Content – Copyblogger. Retrieved March 25, 2016, from http://www.copyblogger.com/scannable-content/