In PR you are your own brand and to stay relevant and respected you need to be trusted and responsible. Remember to keep it on top of you mind and never take an authenticity for granted. Public Relations professionals who forgot about the truthfulness had failed and many of them were never able to get back their reputation. How to stay on top of your job? Read on and find out!
According to the article 7 Big Changes in the PR Landscape Every Business Should Know About, there are seven aspect that are necessary to follow.
Firstly, the article talks about data and that each work decision or commitment we make should be supported with research and statistics behind it.
The article said: “PR pros now have to guide clients on gathering the right data from the plethora of metrics they possess and, more importantly, expertly use that data to craft a compelling narrative,” said Kevin McLaughlin of Resound Marketing.
Therefore, most effective campaigns and products we produce are supported by research and either qualitative or quantitative data.
Second, it’s time to become the best pitcher. Pitching transformed over the time and it takes a talent and lot of practice to be a good pitcher!
According to the article, Heather Meeker, founder of MeekerQuinn said: “Pitching has to be thought through carefully and backed by research. It’s all about how you tell a client’s story in the context of that moment.”
Remember that is not enough to send a mass email to all your contacts. We know you can do better than that! So, personalize your pitch and work on your media relations’ skills.
Thirdly, look in to numbers and analytics. There are many programs and apps available that will help you to figure out what is that your audience wants. The analysis is a key when it comes to crafting the right strategy for your public.
The article cited: Measurement and analytics are playing an enormous role in illustrating the value and return on investment of public relations today,” says Kathy Wilson, managing partner of Tier One Partners. “The old measurement standards (think advertising equivalency or mere clip counts) are long gone.”
- Understand the time factor and respect it
- Be proactive and keep up with your deadlines
- If you not going to make a deadline inform your contact as soon as possible
We all know that many companies have struggle with trust issues. However, losing trust may be really hard, or sometimes even impossible to gain back. Therefore, as a strategic communicator, you need to communicate well and effectively. Remember that trust is based on your transparency and fairness with your public.
To gain more insides about this topic check also: The secret to becoming a trusted PR professional
By Paulina Pytlak