How To Stay Trusted PR Professional

In PR you are your own brand and to stay relevant and respected you need to be trusted and responsible. Remember to keep it on top of you mind and never take an authenticity for granted. Public Relations professionals who forgot about the truthfulness had failed and many of them were never able to get back their reputation. How to stay on top of your job? Read on and find out!

According to the article 7 Big Changes in the PR Landscape Every Business Should Know About, there are seven aspect that are necessary to follow.

Firstly, the article talks about data and that each work decision or commitment we make should be supported with research and statistics behind it.

The article said: “PR pros now have to guide clients on gathering the right data from the plethora of metrics they possess and, more importantly, expertly use that data to craft a compelling narrative,” said Kevin McLaughlin of Resound Marketing.

Therefore, most effective campaigns and products we produce are supported by research and either qualitative or quantitative data.

Second, it’s time to become the best pitcher. Pitching transformed over the time and it takes a talent and lot of practice to be a good pitcher!

According to the article, Heather Meeker, founder of MeekerQuinn said: “Pitching has to be thought through carefully and backed by research. It’s all about how you tell a client’s story in the context of that moment.”

Remember that is not enough to send a mass email to all your contacts. We know you can do better than that! So, personalize your pitch and work on your media relations’ skills.

Thirdly, look in to numbers and analytics. There are many programs and apps available that will help you to figure out what is that your audience wants. The analysis is a key when it comes to crafting the right strategy for your public.

The article cited: Measurement and analytics are playing an enormous role in illustrating the value and return on investment of public relations today,” says Kathy Wilson, managing partner of Tier One Partners. “The old measurement standards (think advertising equivalency or mere clip counts) are long gone.”

Quick Tips:

  • Understand the time factor and respect it
  • Be proactive and keep up with your deadlines
  • If you not going to make a deadline inform your contact as soon as possible

Learn more about Three Tips To Help Maintain Trusted Resource Status

We all know that many companies have struggle with trust issues. However, losing trust may be really hard, or sometimes even impossible to gain back. Therefore, as a strategic communicator, you need to communicate well and effectively. Remember that trust is based on your transparency and fairness with your public.

To gain more insides about this topic check also: The secret to becoming a trusted PR professional

By Paulina Pytlak





How to Make Your Blog Posts More Engaging



There are millions of blog entries, and so many thoughtful opinions and advices worth reading. We are all writing blogs, but how many people appreciate and read out precious words? Today, I did some research to find out how to gain more readers and ultimately how to be a successful blogger.

According to PR in Your Pajamasthere are eight main steps we should take when trying to engage our audience to read about our ideas. The first step that is talked about in 8 Tips to Attract Your Readers with Engaging Blog Posts is to come up with an appealing first sentence.


Try to attract your reader and catch their attention at the beginning with something that will hook them and make them want to read more! You should be familiar with the hook idea and the importance of it after hearing multiple times your college teachers articulating about it.

PR in Your Pajamas suggest that you can use any of the following tactics to be more efficient with your first sentence, for example you should use:

  • Ask a question
  • Tell an appealing story
  • Use a quote
  • Start with captivating fact


After you will have a great start you should keep up with it and keep the reader engage as much as possible. Some of the things you should keep in mind are: to remember to not confuse your readers and stick to short and clear sentences. Keep your sentences clean and paragraphs short. Those will  look more attractive for a human eye, so take advantage of unlimited white space and give your reader a nice breather.


Everybody likes analogies because it’s easier for us to understand certain situation when we can personally relate to it. Therefore, try to tell a story in a familiar way to your audience. Find examples in pop culture, have fun and be creative with it. The more people can relate to your story, the more interested and involved they become.


8 Incredibly Simple Ways to Get More People to Read Your Content is another article that can help you become more successful blogger. The article talks about few ways to make your blog reader-friendly.

It encourages taking an advantage of the white space between paragraphs, use of multiple subheads and bullets lists. Those are only some of the ways that you can keep your post neat and tidy.


You should never skip this step! According to the 37 Visual Content Marketing Statistics You Should Know in 2016, the research showed that found that colored visuals increase people’s willingness to read a piece of content by 80%. I think that adding few nice visuals can only do well for your reader engagement, so don’t be afraid to add multiple photographs or infographics that will explain your point of view even more effectively.

By Paulina Pytlak



Mawhinney, J. (2016, January 13). 37 Visual Content Marketing Statistics You Should Know in 2016. Retrieved March 24, 2016, from

Verlee, E. (2016, January 13). 8 Tips to Attract Your Readers with Engaging Blog Posts. Retrieved March 25, 2016, from

Wilson, P. (2010, December 07). 8 Incredibly Simple Ways to Get More People to Read Your Content – Copyblogger. Retrieved March 25, 2016, from





Is A Competitive PR Career The Right One For You?


Public Relations is known to be a competitive field that involves helping clients to maintain public image. The data shows that it may be hard for young people to get foot at the door and find their first entry-level job. Here are some things that you should know before you graduate in this competitive field.


First, according to the article What Is a Good Career for Competitive People?, competitive people are described “as a Type A personalities, thrive in careers that other personality types might shun.” Therefore, the type of career, which focus is on getting ahead, and always wanting more like sales, law or entrepreneurship. However, Public Relations is also one of the careers assigned to competitive personalities. The article said that “You must be competitive to win accounts, and you also must be competitive to outmaneuver critics who want to do your clients Harm.”

When you begin to think about if you are competitive enough, and if you always wanted to be fighting over different accounts, you may want to look at the data first. According to the article, Is a Public Relations Degree Right for Me?, which mostly focuses on the qualities of people who are good for PR field, but it also gives an overview about that PR is a growing field. The article says: “According to the U.S. Department of Labor’s Bureau of Labor Statistics, the job outlook for PR specialists is expected to grow 23% through 2020—faster than average for all occupations.” The article also brings the fact that PR is competitive field, in which degree; you will need to be when wanting to move forward and have a better chance of finding the right job for you.

According to Public Relations Specialist, career information, the job outlook for next few years expects to increase the number of people, even faster than average occupations and there will be more people employed within PR field by 2018. However, the article says that also there will be more candidates than entry-level positions.

Therefore, if you want to book yourself a spot at the company you’d like to work for someday, you need to start thinking and acting about it now! Make sure you are going in the right direction by working in a field and getting practice in several internships, as well as working on your portfolio. You can also check out How to Work in Public Relations to make sure you have everything behind your bell when your time comes!

Good luck to all! I hope to see you soon in the (PRJ) field!

Check out also:

PR Mean Girls: Catty Is Just Another Label For Competitive

By Paulina Pytlak



Is a Public Relations Degree Right for Me? (2016). Retrieved March 11, 2016, from

Rosenberg McKay, D. (2015, January 28). What Does a Public Relations Specialist Do? Retrieved March 11, 2016, from

Weedmark, D. (n.d.). What Is a Good Career for Competitive People? Retrieved March 11, 2016, from

PR Language That Has Been Overused

Dictionary Successful

Every profession has its own jargon that is wildly known and used by people within a certain occupation. Strategic communicators also have their own terminology that they use, and in many cases, they may overuse it.

PR News Online in the article about 25 Most Overused Words and Phrases in Press Releases gives a great overview of words that are used extensively by PR professionals when writing press releases. Every institution has its own unique press releases format that they are persistent with. However, it’s important to edit your writing to the point that is more unique and outstanding, before sending to media outlets. We usually send our releases to reporters that we have great relationships with, but you don’t want them to think that everything you write has the same vibe and vocabulary to begin with. According PR News Online, some of the most used words in press releases are:

Announced, Authentic, Best of breed, Cross platform, Cutting edge, Exciting, Improved, Innovative, Proactive, Revolutionary, Solution, and more.

 PR News Online recommends sticking to the newsworthy facts instead of focusing on the hype that those words add on. Holly Arthur, assistant VP, media and public relations at the Association of American Railroads, said that PR many times overused these words because “they are so effective in quickly setting the tone or context for the information being conveyed in a release.”

The 8 Most Overused Words in PR and Marketing article has similar theory, when it comes to overdoing and repeating extensively words that will just clutter the message.

They said, “Think twice before using these eight “fluff” words in your next PR pitch or marketing copy.” According to Vertical Response Blog eight words that are extensively overused are:

 Groundbreaking, Revolutionary, Advanced, Best, Unique, Exclusive, Pioneering, Bleeding edge

The best advice is to be aware of your tendencies, also when you are writing. I hope that knowing these words will help you double check your copy for words that are just a fluff. This way your writing will become more fresh and efficient.

PR News Online article, 10 Words to Avoid in Your Press Releases is another great resource that will help you to avoid making mistakes when writing press releases.


By Paulina Pytlak



Aveta, D. (2016, July 17). 25 Most Overused Words and Phrases in Press Releases – PR News. Retrieved February 19, 2016, from

Moyle, C. S. (2014, April 22). The 8 Most Overused Words in PR and Marketing | VR Marketing Blog. Retrieved February 18, 2016, from

Schwartz, M. (2014, June 16). 10 Words to Avoid in Your Press Releases. Retrieved February 19, 2016, from