Coolest PR Agencies in New York

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My dream is to work and live in New York City one day, so I decided to take a closer look in to few of the great PR agencies. Information for this blog post is obtained online because I never had a chance to visit any of these places. I hope you will enjoy learning about three coolest PR agencies to work for in New York City.

Big Picture PR

“Storytelling is at the heart of our approach. It’s how we connect; how we empathize; how we bond. And in a vast world of plugged-in people looking to engage, it’s how great brands become visible.”

Big Picture PR is a PR and social media agency for consumer lifestyle brands. Their clients are starting up brands that are mostly focused around fashion, accessories, beauty, active lifestyle and technology. They actively work with influential media, bloggers and personalities/ celebrities, which help them build the credibility and product endorsement. This hybrid agency creates campaigns digitally and in print.

Clients: GQ Magazine, Guess, Lucky Magazine, Old Navy/Gap, Ted Baker

 

Purple PR

“Purple offers a wealth of experience and expertise across a broad range of sectors which is used to great effect to leverage clients’ communications. We have an unrivalled network of influencers worldwide, which along with our unique and individual skill set enables us to achieve global success with each Public Relations campaign.”

Purple PR is an international Public Relations Agency, which provides services to both leading global brands and less known, but talent brands within the fashion, music, beauty, lifestyle and luxury goods industries.

Purple connects traditional PR with branding and marketing and help their clients with: cover press relations, print and online editorial procurement, product placement, high profile event management and branding & marketing.

Clients: DKNY, Chiara Ferragni, Adele, Usher, butter LONDON, Laura Mercier

 

5WPR

“Our company encourages an entrepreneurial culture, with an emphasis on teamwork and the greater good. We provide a work environment conducive to boosting an individual’s ability to learn, grow and be his or her best. We also strive to give back to the community and enhance our employees’ lives in a variety of areas.”

5 W is an award- winning PR Agency. Besides the PR work they offer, 5W emphasizes their culture at the work place. They reach out to community and volunteer, they offer their employees health benefits, on side barber services and manicures, also hosting breakfast and summer activates. Moreover, 5W encourages continuing education, which helps to growth within the agency.

Clients: Walgreens, L’Oreal, Guitar Center, CheapOAir

 

Check out also:

Top PR Firms in Different Verticals

 

By Paulina Pytlak

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PR Tips on How To Build Your Audience

In PR building your audience is one of the most important aspects. The community you want to work with is built on long lasting relationship and common trust. The community can grow with time and will become more supportive as your relationship progress. Read on to learn few tips on where to look for the right audience and how to make your connections to last.

 

Finding Audience

 

Research and evaluate and try to find the right audience for your content. Find someone who will be passionate about something you want to promote, who will be interested in listening to your advice and opinion. Look for your audience in right places, whether it’s a social media platform or blog forum. Think whom you want to reach and start a conversation with the right people.

According   to the article 7 Tips for Building a Social Media Audience, some of the most successful social strategies have behind retailing audience on social media platforms. However, it’s up to you what platform you will decide to use, but remember to chose wisely.

Not every business needs to be present on every social media platform, therefore, chose wisely and make sure that you are presenting the right content, at the right time and right place.

The article quotes: “I think the best advice for businesses that are trying to take things online and create a presence is first to watch — instead of jumping in — and look at pages that you like and make active observations about what’s going on,” says Doug Quint, owner of Big Gay Ice Cream. ”

 

Organic audience

 

Organic audience is hot world. What does it mean organic audience? The term refers to those who are driven towards your website or blog through unpaid distributions. For example, those who come to your website through engine search results and their traffic is considered to be organic. But, how to increase the organic traffic and people who will come to your website or publications and want to stay there for longer?

According to the article, How PR Can Help Build An Organic Audience, the best way to attract organic traffic is to provide high- quality content across all your channels that will target your desire audience. “In general, communication teams collaborate with influencers, including journalists and bloggers, who can increase the value of their content by amplifying reach. As well-known and respected voices in your niche, these influencers add both quality and authority to your brand.”

Another way that will help to drive your organic audience is to create a strong marketing plan, with elements that will be relevant to your target audience. You can use images, inforgaphics, video, and presentations, anything that resonates with your public. The key also is to understand your audience and look into analytics and data about the demographics to thoughtfully prepare the plan.

Using a content plan or calendar will help you to stay on track and stick to the creation schedule. This way your audience will know what to expect and they will be waiting for your newest post. “This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too.”

 

Early Start

 

Make sure you have a strategy and act early on it! You should build trust with your audience before you will try to market to them or recommend products or services. Therefore, the earlier you start the better. The PR Daily article, How to build an audience long before you have a product, gives few tips on how to build your online customer base before you will have the product.

 

Network

 

Connecting with others is a key to success. Also, when you can make face-to-face connection, those become more valuable in a long run. Tip from PR Daily: “If you want to introduce yourself to industry leaders that live outside of your city, try to set up an interview over the phone, then put some of the Q&A on your blog. You can also put together a compilation of expert opinions.”

 

Develop Email List

 

Send out a newsletter, and share with others what have you been doing lately. “Establishing an email list goes beyond setting up a landing page for your future product, or including a sign-up form page to draw people in.”

 

Blogging

 

Starting a blog is always great idea and new opportunity for building your audience. It also gives you a chance to offer your own perspective on industry and share your options with others. Make sure you will keep in mind your audience because you want them to read it, so make it interesting and tailor towards your readers.

 

By Paulina Pytalk

 

Sources:

 

Gebauer, S. (2016, January 21). How to build an audience long before you have a product. Retrieved April 15, 2016, from http://www.prdaily.com/Main/Articles/5de5fdf8-599f-4fc6-a7c1-7d4f0084cb96.aspx

How PR Can Help Build An Organic Audience | Cision. (2016, April 12). Retrieved April 15, 2016, from http://www.cision.com/us/2016/04/how-pr-can-help-build-an-organic-audience/

Manthei, A. (2014, July 01). 5 Methods And 15 Tools To Find Your Audience And Build a Community. Retrieved April 15, 2016, from https://blog.bufferapp.com/find-audience-build-a-community

Walden, S. (2013, December 24). 7 Tips for Building a Social Media Audience. Retrieved April 15, 2016, from http://mashable.com/2013/12/24/grow-social-audience/#5FwkViLF.uqq

 

How To Stay Trusted PR Professional

In PR you are your own brand and to stay relevant and respected you need to be trusted and responsible. Remember to keep it on top of you mind and never take an authenticity for granted. Public Relations professionals who forgot about the truthfulness had failed and many of them were never able to get back their reputation. How to stay on top of your job? Read on and find out!

According to the article 7 Big Changes in the PR Landscape Every Business Should Know About, there are seven aspect that are necessary to follow.

Firstly, the article talks about data and that each work decision or commitment we make should be supported with research and statistics behind it.

The article said: “PR pros now have to guide clients on gathering the right data from the plethora of metrics they possess and, more importantly, expertly use that data to craft a compelling narrative,” said Kevin McLaughlin of Resound Marketing.

Therefore, most effective campaigns and products we produce are supported by research and either qualitative or quantitative data.

Second, it’s time to become the best pitcher. Pitching transformed over the time and it takes a talent and lot of practice to be a good pitcher!

According to the article, Heather Meeker, founder of MeekerQuinn said: “Pitching has to be thought through carefully and backed by research. It’s all about how you tell a client’s story in the context of that moment.”

Remember that is not enough to send a mass email to all your contacts. We know you can do better than that! So, personalize your pitch and work on your media relations’ skills.

Thirdly, look in to numbers and analytics. There are many programs and apps available that will help you to figure out what is that your audience wants. The analysis is a key when it comes to crafting the right strategy for your public.

The article cited: Measurement and analytics are playing an enormous role in illustrating the value and return on investment of public relations today,” says Kathy Wilson, managing partner of Tier One Partners. “The old measurement standards (think advertising equivalency or mere clip counts) are long gone.”

Quick Tips:

  • Understand the time factor and respect it
  • Be proactive and keep up with your deadlines
  • If you not going to make a deadline inform your contact as soon as possible

Learn more about Three Tips To Help Maintain Trusted Resource Status

We all know that many companies have struggle with trust issues. However, losing trust may be really hard, or sometimes even impossible to gain back. Therefore, as a strategic communicator, you need to communicate well and effectively. Remember that trust is based on your transparency and fairness with your public.

To gain more insides about this topic check also: The secret to becoming a trusted PR professional

By Paulina Pytlak

 

 

 

How to Make Your Blog Posts More Engaging

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source: http://bit.ly/1UPMnBv

There are millions of blog entries, and so many thoughtful opinions and advices worth reading. We are all writing blogs, but how many people appreciate and read out precious words? Today, I did some research to find out how to gain more readers and ultimately how to be a successful blogger.

According to PR in Your Pajamasthere are eight main steps we should take when trying to engage our audience to read about our ideas. The first step that is talked about in 8 Tips to Attract Your Readers with Engaging Blog Posts is to come up with an appealing first sentence.

HOOK-EM

Try to attract your reader and catch their attention at the beginning with something that will hook them and make them want to read more! You should be familiar with the hook idea and the importance of it after hearing multiple times your college teachers articulating about it.

PR in Your Pajamas suggest that you can use any of the following tactics to be more efficient with your first sentence, for example you should use:

  • Ask a question
  • Tell an appealing story
  • Use a quote
  • Start with captivating fact

KEEP IT CLEAN

After you will have a great start you should keep up with it and keep the reader engage as much as possible. Some of the things you should keep in mind are: to remember to not confuse your readers and stick to short and clear sentences. Keep your sentences clean and paragraphs short. Those will  look more attractive for a human eye, so take advantage of unlimited white space and give your reader a nice breather.

ANALOGIES AND POP CULTURE

Everybody likes analogies because it’s easier for us to understand certain situation when we can personally relate to it. Therefore, try to tell a story in a familiar way to your audience. Find examples in pop culture, have fun and be creative with it. The more people can relate to your story, the more interested and involved they become.

ORGANIZATION

8 Incredibly Simple Ways to Get More People to Read Your Content is another article that can help you become more successful blogger. The article talks about few ways to make your blog reader-friendly.

It encourages taking an advantage of the white space between paragraphs, use of multiple subheads and bullets lists. Those are only some of the ways that you can keep your post neat and tidy.

VISUALS

You should never skip this step! According to the 37 Visual Content Marketing Statistics You Should Know in 2016, the research showed that found that colored visuals increase people’s willingness to read a piece of content by 80%. I think that adding few nice visuals can only do well for your reader engagement, so don’t be afraid to add multiple photographs or infographics that will explain your point of view even more effectively.

By Paulina Pytlak

 

Resources:

Mawhinney, J. (2016, January 13). 37 Visual Content Marketing Statistics You Should Know in 2016. Retrieved March 24, 2016, from http://blog.hubspot.com/marketing/visual-content-marketing-strategy

Verlee, E. (2016, January 13). 8 Tips to Attract Your Readers with Engaging Blog Posts. Retrieved March 25, 2016, from http://prinyourpajamas.com/engaging-blog-posts/

Wilson, P. (2010, December 07). 8 Incredibly Simple Ways to Get More People to Read Your Content – Copyblogger. Retrieved March 25, 2016, from http://www.copyblogger.com/scannable-content/

 

 

 

 

Is A Competitive PR Career The Right One For You?

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Public Relations is known to be a competitive field that involves helping clients to maintain public image. The data shows that it may be hard for young people to get foot at the door and find their first entry-level job. Here are some things that you should know before you graduate in this competitive field.

 

First, according to the article What Is a Good Career for Competitive People?, competitive people are described “as a Type A personalities, thrive in careers that other personality types might shun.” Therefore, the type of career, which focus is on getting ahead, and always wanting more like sales, law or entrepreneurship. However, Public Relations is also one of the careers assigned to competitive personalities. The article said that “You must be competitive to win accounts, and you also must be competitive to outmaneuver critics who want to do your clients Harm.”

When you begin to think about if you are competitive enough, and if you always wanted to be fighting over different accounts, you may want to look at the data first. According to the article, Is a Public Relations Degree Right for Me?, which mostly focuses on the qualities of people who are good for PR field, but it also gives an overview about that PR is a growing field. The article says: “According to the U.S. Department of Labor’s Bureau of Labor Statistics, the job outlook for PR specialists is expected to grow 23% through 2020—faster than average for all occupations.” The article also brings the fact that PR is competitive field, in which degree; you will need to be when wanting to move forward and have a better chance of finding the right job for you.

According to Public Relations Specialist, career information, the job outlook for next few years expects to increase the number of people, even faster than average occupations and there will be more people employed within PR field by 2018. However, the article says that also there will be more candidates than entry-level positions.

Therefore, if you want to book yourself a spot at the company you’d like to work for someday, you need to start thinking and acting about it now! Make sure you are going in the right direction by working in a field and getting practice in several internships, as well as working on your portfolio. You can also check out How to Work in Public Relations to make sure you have everything behind your bell when your time comes!

Good luck to all! I hope to see you soon in the (PRJ) field!

Check out also:

PR Mean Girls: Catty Is Just Another Label For Competitive

By Paulina Pytlak

 

Sources:

Is a Public Relations Degree Right for Me? (2016). Retrieved March 11, 2016, from http://www.franklin.edu/blog/is-a-public-relations-degree-right-for-me/

Rosenberg McKay, D. (2015, January 28). What Does a Public Relations Specialist Do? Retrieved March 11, 2016, from http://careerplanning.about.com/cs/occupations/p/public_relation.htm

Weedmark, D. (n.d.). What Is a Good Career for Competitive People? Retrieved March 11, 2016, from http://work.chron.com/good-career-competitive-people-2257.html

Things You Should Know Before You Graduate With PR Degree

College3.jpgSource: http://bit.ly/1QYQ8nq

Are you about to graduate from strategic communications degree or public relations and you need to start looking for a ‘real’ job? Don’t panic just yet, but keep a closer attention to things you need to do before going to that interview, and things that you need to check off your skill list. Continue on reading and better your chances on landing the dream job!

According to the article 6 things young PR pros should know to land a job, you should first start on educating genuinely on what does the PR job entails. The article said, “For instance, working in PR is as much about listening as it is talking and communicating to the client’s audience—and that audience isn’t just the media (not everyone pays attention to the news).” Meaning that writing the press releases and going to events will be part of your job, but most important part is to never forger that you ultimate goal is to communicate. You are working for a client to help them figure the right message and the best way of communicates it with audience. The everyday tasks are not always as glamorous as they may seem in pop culture, or famous PR shows as Scandal or Veep.

Next step before graduation: perfect your pitch. Meaning that you want to have a little story to tell about yourself the certain agency or business should hire you, and why you are the best for that position. Also, it’s very important to spend some time working on your resume, portfolio and writing an excellent cover letter. For more tips about that check out A brief guide to writing exceptional cover letters.

You should start thinking ahead about where do you see yourself, exactly on what is the place you would like to work for. Don’t feel like you have to apply for every job at the market, but have an open eye on places that interest you and fit your personality. Some people may say that the best are corporate jobs, and others will say that they prefer to work for agency or nonprofit organization. See what you like, explore these options by taking advantage of internships available. Always try to stay true to yourself and network with the right people! Check your LinkedIn connections and see if you can connect with people working in a company you are interested in, or if not, then try to join same LinkedIn groups as them and try to get connected that way. Follow the business on their social media platforms, engage with them and start the conversation. Always do your research first, and you will never regret it!

Josh Cline, in What College Grads Should Do to Get PR Jobs, gives a few great tips to keep in mind when trying to get the first PR job. According to article, one of the most important things that future employer will pay attention is your past internships and job experience. If you didn’t get a chance to have an extensive experience after your internship, it’s not end of the world. Cline said that it’s good to take an initiative sometimes and make an offer to your employer to work for free, and this way get to prove of your knowledge and expertise! I know it may not be the ideal thing for you because you may feel that you are ready to work and make money after all this time you spent in college jobs. However, it may be a game changer because you will be working for your favorite place and if they like you, you will be the first one to get hired!

Also check out some articles you don’t want to miss and find out more about how to land your PR job right after graduation:

20 Things Every PR Pro Should Know How to Do

Passport To PR: Career Advice for Communications Students

 

 By Paulina Pytlak

 

Sources:

Cline, J. (2014, May 08). What College Grads Should Do to Get PR Jobs. Retrieved March 03, 2016, from https://www.linkedin.com/pulse/20140508124532-1039282-what-college-grads-should-do-to-get-pr-jobs

Harris, R. (2015, March 17). Passport to PR: Career advice for communications students. Retrieved March 04, 2016, from http://www.marketingmag.ca/advertising/passport-to-pr-career-advice-for-communications-students-140597

Jarmon, K. (2012, October 26). 6 things young PR pros should know to land a job. Retrieved March 04, 2016, from http://www.prdaily.com/Main/Articles/6_things_young_PR_pros_should_know_to_land_a_job_13007.aspx

Young, S. (2011). 20 Things Every PR Pro Should Know How to Do – Get In Front Communications. Retrieved March 04, 2016, from http://www.getinfrontcommunications.com/20-things-every-pr-pro-should-know-how-to-do.php

 

 

Best Practices to Understand Your Client

 

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Source: http://bit.ly/1QlYkIE

As a strategic communicator, you are thought to convey clear messages to the public that are needed to understanding the bigger issues behind them. Although, before you start doing that you need to understand your client. The best PR practice to understand your client’s wants and needs is to learn about their business as much as you can, and build relationships based on common trust and understanding when moving forward.

Here are few steps that will help you to establish better relationships with your clients, understand them better and being able to offer your best judgment and advice to them.

Fist step to better understand needs of your client is to visit them at their office, facility or working space. This way, you will become more aware of their perspective and understand their business needs. For example, if you are working for a water district or animal shelter, you need to tour the facility for being able to communicate effectively to public of what does it take to be one of the animal shelter worker, or what does a water value is. This is one of the first steps you should take before planning a further communication because it gives you an overview and understanding of things that you were maybe not familiar with before that visit.

Second step is to actively listen to your client and what they want to accomplish with your help. According the an article 6 Super Easy Tips To Help You Understand Your Clients, there are few ways that we can do to become even better active listener:

  • Maintain eye contact.
  • Don’t listen to respond, listen to understand.
  • Try to picture what the prospect is saying.
  • Listen for all opportunities, not just the ones that allow you to pitch your product.

Following these rules would help you in better understanding their business, practices and also will establish better relation for further partnership.

PR Daily in 4 ways PR agencies can better match with clients discuss issues that may be part of the solution how to better understand your clients and their needs. In the essence PR Daily said that is better to know your clients schedules and basis they work and adjust to that instead of trying to work on your particular schedule. It’s important to pay more attention to client’s communication patterns and work according to them. The key is to keep in mind that “PR client management is important, but understanding both sides of the coin is essential for success.”

More about the new technology called Bullhorn that is a tool for helping to monitor business relationships for the future success.

By Paulina Pytlak

 

Sources:

Charles, J. (2015, August 05). 6 Super Easy Tips To Help You Understand Your Clients. Retrieved February 26, 2016, from http://smallbiztrends.com/2015/08/tips-to-understand-your-clients.html

Saxe, A. (2016, February 4). 4 ways PR agencies can better match with clients. Retrieved February 26, 2016, from http://www.prdaily.com/mediarelations/Articles/4_ways_PR_agencies_can_better_match_with_clients_20100.aspx

Sykorova, P. (2016, February 15). Feel Your Pulse: Understand Your Client Relationships. Retrieved February 26, 2016, from http://www.bullhorn.com/uk/blog/2016/02/feel-pulse-understand-client-relationships/